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Established in Beverly Hills California, elitá Beverly Hills is dedicated to bring you the best possible natural hair care products. We believe that everyone should have access to a professional, salon quality, hair care. If you are looking to improve your hair or just maintain its beauty, elitá Beverly Hills products will give you that and more.

We started elitá with your health in mind using high-quality natural ingredients that are beneficial to your hair and scalp. And at the same time, salon quality, used by professional hairstylist and hair extension Specialist in hair salons, fashion shows, television and movies.

At elitá it takes between 6 to 12 months to create a new product testing it again and again with professionals and revising as needed, until we get the best possible product. We use new technologies and special ingredients to benefit your hair and scalp while giving you a great look and make your hair healthy and beautiful.

Effective, natural, plant based products that work!
If you are looking for natural or paraben-free hair products we have plenty of choices for you. It’s what we DON’T use that counts – No chemicals, additives, fillers, and parabens. If you like to recycle, eat organic and use natural home cleaners add these all natural hair products to your lifestyle.

Innovation in natural sciences and empowered decision making are changing the way we look at our hair and beauty products. Onesta is free of harmful chemicals, PETA approved, and a cruelty-free company.
Discover just how great your hair can look and feel using pure, natural hair care products, rich in antioxidants and Certified Organic botanical extracts that revitalize, nurture and protect your hair.


Magic Sleek is formaldehyde-free hair straightening system composed of a variety of vitamins and tropical fruit extracts from the Amazon Rainforest. Using only the newest and most innovative technology, Magic Sleek creates beautiful straight result lasting up to 6 months. Using the same three-step system, you can achieve pin straight results, you can straighten the hair while still retaining volume, or you can remove frizz and redefine a curl.
Magic Sleek has been rigorously tested for safety and effectiveness and is 100% free of any formaldehyde producing chemicals. Compatible with ethnic, bleached, damaged, and even virgin hair, Magic Sleek is an exceptional remedy for countless hair problems. Results are spectacular for frizzy, dry, damaged, and lackluster hair. Magic Sleek was developed to not only resolve these issues but provide a more natural and healthy approach to hair straightening.

Some of the many Benefits of Magic Sleek:

* Repairs damaged hair follicles by penetrating the hair shaft
* Increases shine for lackluster, dry hair by locking in moisture
* Softens hair
* Restores life to lifeless hair
* Shield and protects hair against UV rays and environmental pollution
* The high vitamin E content encourages hair growth and help to repair and prevent split ends


Alfaparf Milano's Research & Development Laboratories are some of the most technologically advanced facilities in the world. New breakthroughs in cosmetic chemistry and dedication to addressing the ever-changing needs of the beauty professional have resulted in the most consistent, long-lasting and innovative formulations you'll ever experience in our salon.

Direct Color for a vibrant and intense color result.

Unconventional colors to play with and personalize the look


The PIGMENTS brand is 8 ultra concentrated  pure pigments .
The first and unique category of Professional Hair Color that can be mixed in ALL services as in an incredible variety of care products to offer customers the maximum color customization in-salon and home.


Our simple three-step process includes a patented active ingredient that works on a molecular level to seek out broken bonds in the hair that are caused by chemical, thermal, and mechanical damage. You can use Olaplex to restore compromised hair, or add it to another service to provide the ultimate breakage insurance.

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